---
title: "Don't be an island"
url: "https://books.gainloyalty.com/2/why-loyalty-is-important/26/don-t-be-an-island"
---

Don’t be an island

The narrative so far has been about your own platform, your own rewards and your own data. 

However, collaboration can be a great source of new customers at low or zero cost.

For example, customers can be encouraged to try your non competitive peers by saving up their loyalty points to redeem a reward with them, who also sends new customers to you.

This closely maps the well established _“word of mouth”_ philosophy, but with traceable digital support to help you and your collaborative peers learn and innovate.

The mechanism for this can be found with forward thinking loyalty and reward system providers.