In hospitality businesses for example, the first few moments after a customer enters the premises are crucial to set the tone of their experience.

Placing loyalty interactivity in this early time frame can influence your customer mindset in a good way.

Our field observations have shown that a boost to customer demeanour once they have engaged with an interactive loyalty kiosk makes the subsequent human interaction flow more positively.

This type of pre service engagement is becoming more digitised and self-service based with interactive kiosks, digital signage and good old fashioned QR codes.

Over 80% of consumers say they enjoy the visual nature and empowerment afforded by interactive kiosks.

This means more usage of your loyalty and rewards program - a key loyalty ROI metric.

However, many businesses serve a multi-demographic customer base, which means offering a variety of ways to access your loyalty and rewards programme from digital to physical membership cards, as outliers can be your best advocates.