Remember, owning your data is important

The phrase_ “Don’t build your house on rented land”_ is very apt in how you pursue any form of loyalty initiative.

Many online platforms offer you the opportunity to ‘buy’ new customers with discounts and the like. 

A smart way to utilise these is for temporary or experimental offers to limit your exposure, with a seamless method for these new customers to join your database.

Having your own branded loyalty programme sounds grand, but it’s actually more affordable than you may think and importantly - creates the foundation to build valuable data assets.

Not many business owners implement and build a successful loyalty and rewards programme on their own, so look for a supplier with hands-on expertise that you might need from time to time as your business and ambitions develop.