Don’t be an island

The narrative so far has been about your own platform, your own rewards and your own data. 

However, collaboration can be a great source of new customers at low or zero cost.

For example, customers can be encouraged to try your non competitive peers by saving up their loyalty points to redeem a reward with them, who also sends new customers to you.

This closely maps the well established “word of mouth” philosophy, but with traceable digital support to help you and your collaborative peers learn and innovate.

The mechanism for this can be found with forward thinking loyalty and reward system providers.