We recommend starting with a subset of the following reward types to suit your business:
While you may reward customers with complimentary items or services, we’d suggest using the ‘free’ word sparingly to position your rewards as earned or exclusively available with a purchase to maintain their perceived value / exclusive status.
Discount
Price reductions on items or total purchase. A classic, but needs careful handling to avoid dysfunctional behaviour or negative perceptions of your pricing generally. Our recommendation is to use discounts sparingly and mix with other reward types.
Product / Service
Complementary product or service. It's tempting to deploy these rewards, as they have been a staple of loyalty & rewards. Our recommendation is to target products / services you wish to invigorate or test.
Charity Donation
Empowering your customers to save for rewards that are charity donations can be a powerful way to gain deeper loyalty with your customers. These types of rewards can also help you reach new customers that value altruistic options with loyalty & rewards.
Once customers redeem a charitable reward, you have several options to fulfil the donation depending on links with local charities, which will vary depending on your location.
3rd Party
You may have trusted business connections that you share customers with or would like to. 3rd party rewards can be a great way to expose your business to new customers and of course work in reverse. Practically, this means your rewards can feature in 3rd party kiosks and 3rd party rewards can feature in your kiosk. Reward point valuation of rewards is the key element to get right between all parties.
Exclusive
Rewards not available to purchase outside the reward programme can generate very high perceived value. i.e., these rewards have to be earned and redeemed exclusively in the loyalty & rewards environment and cannot be bought.
Merchandise
Branded items that promote your business have long been a powerful marketing & PR tool. As your customer moves towards being fans, they will covet branded items to publicly declare their support.
Temporary
Rewards for specific events or campaigns can become collectors items. This is a broad category that can be memorable experiences or items.
Seasonal
Seasonal rewards can develop to become part of a customer's habits that value and advocate.