Of course, _“going live” _straight away is an option. However, there is an opportunity to define and fine tune your Loyalty & Rewards by engaging your customers through a structured process.

Here are phases we've seen clients gain value from:

Design #

Your existing customers are likely to be members of multiple loyalty programmes, which may bring essential insights and ideas to help you differentiate yours where appropriate.

Gaining design input could be in the form of a survey, workshop, conversations or even a competition.

Pre-launch #

Building anticipation with existing customers can also stimulate new customer interest in your business. This could take the form of bonus points for pre-launch sign-ups, which also gives you the opportunity to begin using email communications to educate members about your loyalty & rewards other engagement opportunities such as events.

That simplicity of direct communication (done with care) can be effective, compared to social media that can dilute your message or not even be seen by your audience.

Testing this direct communications method with this group of customers can help identify topics, frequency and general style of the content.

Launch #

This phase can itself extend over a period of time with ‘launch’ rewards / events to reach as many customers as possible, before you settle into general live operations.

Keeping some launch vibe going into normal operations can be achieved with special events, new product launches and the like. Supporting that with bonus points and special rewards becomes second nature with kiosk loyalty & rewards.

Post Launch #

Making tweaks, embedding awareness and knowledge among staff and customers is essential for confidence building before deeper adjustments are made to give time for true insights to appear.

Regular reviews of your business objectives to adjust the direction of travel for loyalty & rewards is highly recommended.