Once your loyalty & rewards is active, the focus becomes recruitment and member engagement, plus ensuring the redemption experience is the best it can be.
We’d recommend frequently re-visiting your original objectives to develop targets and strategies. It’s worth noting that some metrics may only be possible from using the Gain Loyalty system or you may need to reference your EPOS, your business accounts to maintain a view of how Loyalty & Rewards plays its role in delivering business value, or as part of a business transformation exercise.
Example metric categories:
- Customer Retention
- Average Spend
- Demographics
- New Products/Services
- Events
- Commercial Collaborations
- Business Development
- Charitable Giving
Direction of travel
Loyalty & Rewards is not a “set & forget” sport.
Keeping your rewards motivating to new and existing members requires tweaks and changes. A simple change like adjusting the number of points required for a reward to retiring or launching new rewards will reflect the pace of change your customers tolerate.
That said, having a diverse range of dynamic rewards is considered best practice, even if you maintain old favourites.
Fans
Our strapline is “turning your customers into fans”. What this means to you and your business can take many forms. One thing worth noting before we finish this web book is creating “Fans”.
Once you're entering this pashe of your journey with loyalty & rewards, Gain Loyalty has expertise and functionality as support you!