As an independent business, you’re naturally more nimble than a multinational. Therefore your rules can be much less onerous and based on goodwill. That said, protecting your business from potential abuse is sensible.
To keep the kiosk as self-service as possible, we’d recommend 1 point per customer visit. However, if it’s legitimate for customers to trade with you more than once a day, point collection restrictions can be adjusted to facilitate that.
The kiosk solution by definition is about ‘checking in’ by customers in person to prevent remote point collection (we do support online shop point collection to complement your kiosk solution if required).
Should customers check in to the kiosk multiple times, a message will appear to show they have reached their limit of points for the day, but they can still redeem a reward if they wish, refer a friend or form a family group.
Valuation, redemption & gifting
A key metric is to base reward valuation on your current average spend per customer. A basic example - a complimentary slice of cheesecake would typically require more points to qualify for in a cafe than a restaurant, due to average spend per visit.
A well balanced rewards list provides customers with redeem options from a few to many points. This spectrum makes your rewards appealing to tourists, locals and those trying out your business.
Gifting points can be targeted to business objectives. Controlling and adjusting gifting is important for gifts to be perceived as gifts and not ‘the norm’. Popular gifting options:
- Joining your loyalty & rewards
- Referring friends to join
- Specific days, times or events